Step 1
Capture the lead or interaction
Leads come from different places:
- Seminars
- Call-ins
- Website inquiries
- Aftercare families
- Walk-ins
Each one starts somewhere, often with incomplete information. The system does not force a rigid intake process. It starts with what actually happened so the opportunity is not lost at the first touch.
Step 2
Add what happened
After a call, meeting, or interaction, you add a short note while the details are still fresh. It takes seconds, not a separate data-entry session.
You can type or speak naturally:
“Met John and Mary at the seminar. Interested in burial. Wants to talk next week.”
“Call-in from Susan. Has questions about cremation pricing. Follow up Thursday.”
No formatting. No categories to choose from. Just describe the situation and keep moving.
Step 3
The system organizes the lead
From that note, Preneed Pilot builds structure around the lead, including family roles, prior contact, source, and stage:
- Who the lead is
- Where they came from
- What has already happened
- Where they are in the process
You do not have to maintain a system manually. The record forms around the information you provide.
Step 4
See what needs to happen next
Every lead has a next step, even when the next step is waiting, checking back, or gathering paperwork.
The system surfaces things like:
- Who needs a next action
- Who needs an appointment
- Who is waiting on paperwork
- Who is close to funding but stalled
Nothing sits unnoticed. Nothing relies on memory, a sticky note, or someone remembering to look again.
Step 5
Draft the outreach
When the system recommends a call or written follow-up, it can also draft the words around the client history.
A draft can reflect:
- What the family asked about
- Who is involved in the decision
- Which concern needs a careful response
- Whether the next touch should be a call, email, or letter
The agent reviews, edits, and decides what is said or sent. Preneed Pilot prepares the starting point, not an automatic message.
Susan asked about cremation pricing and payment options. Recommended: follow up Thursday afternoon with a calm pricing conversation.
Step 6
Move the lead to funding
Pre-need does not close in one step. Momentum matters because each stage depends on the last one being completed:
- Initial contact
- Next action
- Appointment
- Additional conversations
- Signatures
- Payment
Preneed Pilot keeps each step connected so leads continue moving forward instead of going cold between touches.